screencaps of my website

Sorry for the bad quality- mp4 looked like the quickest way to upload.

http://www.tumblr.com/tumblelog/noiseproject

Original photos:

Flipping through a magazine, I was struck by the simplicity of this ad; the enormous amount of white space really highlights the installation at the center as well as the Comme logo. All in all, the ad is spare and balanced, with a 'spine' running down the middle. It is important to note, however, that the bear's face is set away from the camera, and I think this only adds to the sense of otherworldliness. While the glittery title matches the bottom half of the art piece, the choice of color draws stands in stark contrast to the the grays and whites that dominate the page. It's a subtle visual link to the art piece, and one that suggests to the viewer that the Comme des Garcons label has a hip, contemporary-art pedigree. The ad's sense of alienation bolsters the brand's 'coolness', implying that the clothes themselves are not what is important, but the cache they bring.
I found this ad on a blog, and I think it provides a good counterpoint to the previous Comme des Garcons ad. It's a print ad from the 80s, and is visually quite different from the one above. The brand logo is situated on the bottom right, in white, making it stand out from the visual cacophony of the pins that make up most of the ad. The effect of layering all the pins on top of each other is quite striking; it's quite colorful and initially overwhelming, but the similar sizes and shapes of the pins gives the ad some regularity and composure. The mixtures of colors, fonts, and even content (from tongue-in-cheek sayings and puns to the political campaign pins) give the ad an easygoing, kitschy, and fun feel.
I found this Nike billboard (and others like it) surrounding the Nike store on 57th Street. There seems to be three poles of action in this shot- the "Lights on. Lights Out." slogan, the tennis player, and the bright light on the top right corner. The strong color contrast brings the three things into focus, as the background is fairly dark. The eye moves from one to another across the billboard, and one gets a sense of impending action, as if the tennis player's serve is going to turns the lights off.

I chose this ad primarily because its color palette was striking on a magazine page and it had an interesting contrast between figure and ground. The flower-like patterns form a ground that contrasts with the fragrance bottle. It's interesting to note that while the 'flower' faces the viewer, the flower on top of the bottle gives us a side view, suggesting somewhat that the pattern is actually just a series of bottles placed on a flat surface. The other thing that really struck me about the ad is that while at first glance it appears to have symmetry, closer inspection shows that this is not really the case. Nonetheless, the fragrance bottle gives the ad a sense of balance.

I chose this ad because of its emphasis on text, as opposed to the visual, graphic emphasis of the others. There's quite a bit of white space, which draws attention to the words. The section beginning with "The fall semester..." is really the only text that is in simple, black font, thus drawing our attention. The grouping in the top third of the ad gives us one-word explanations as to why one would register at SCPS; interestingly, the words "advancement" and "certificates" are in orange, and they are probably the most practical reasons why one would enroll in NYU's continuing studies program. In all, the ad reads quite a bit like a tv commercial, like a lot of more interactive online advertisements. There is a linearity to it that is reinforced by its long length; first an interesting graphic to draw the viewer, then a simple slogan, followed by the introduction of the brand (in this case NYU).